Audience Research

Task 9: Initial Survey




Initial Survey Response

Survey Response Evaluation

From my survey I have discovered the following information. The results from question one highlight that 100% of people who completed the survey were male, this concludes that the rock music genre is male orientated due to their masculine conventions. Question 2 asks for the age of the people completing the survey. The results for this question were that 100% of people who answered the questionnaire were aged 16-20. I believe this is because that age range is known for being full of teenage angst. The rock genre is known for being emotional and aggressive which links to the people in the age range of 16-20. Question 3 asks about hobbies and interests, the hobbies and interests listed are all related in some way to each other and the genre. For example 50% of the responses were linked to a musical instrument such as playing the guitar or drums which are stereotypical instruments. The other responses were all related to sport which are masculine responses which are stereotypical for the rock genre. Question 4 was about their favorite rock band or artist therefore every answer was stereotypical as all participants listed artists that are from the rock genre. And Question 5 was about their favorite song from the artist/band therefore there wasn't a lot of information I can use to discover more about the rock genre although all songs and bands listed were stereotypical to the rock genre. I also wanted to know what colour digipaks the audience would prefer therefore when making my digipak i can use colours that have been listed as preferred colours. Overall from this questionnaire i have gathered information that would benefit me when making my own digipak and conventional rock music video.

Task 10

Task 11: Audience Interviews

Task 12: Audience Research Summary

In the interview I asked set questions to two members in my target audience. These questions were:

1.   What’s the main reason you like the rock genre?

2.   What is your favourite music video in the rock genre?

3.   What colours would you associate with the rock genre?

4.   What is your favourite album cover and why is it your favourite?

5.   List some reasons you dislike about the rock genre (if any)

6.   What other genres of music do you enjoy?

7.   What do you like about these genres?

The first question had similar responses from both  interviewees, they both said that the reason they enjoyed music was due to the emotional connection it has with its audience. From my questionnaire i discovered that the stereotypical age for a rock listener is 16-20, this age range is known for being hormonal and misunderstood therefore the rock genre will relate to this audience.
Question two was answered vaguely, one of the interviewees mentioned Green day and how they enjoy their music videos. Green Day's music videos are conventional rock music videos, they feature people wearing eyeliner, performance scenes and aggression. Although Green Day usually feature a story line that is somewhat followed through the music video. The answers for question 3 were expected, the conventional colours for the rock genre are well known and are referred to as Gothic colours such as blacks, greys, yellow and red. For the fourth question interviewees mentioned Green Days album cover 'American Idiot'. I believe that this album cover was chosen by the interviewees because of the colours used. The fifth question was about the negatives of the rock genre, they explained how the rock genre is perceived as an extreme genre when not all rock fans are the stereotypical Gothic aggressive people. The sixth question was about other music genres that they enjoy, they mentioned how they enjoy all genres of music especially house music. This shows that they are very open minded as rock music and house music are very different. When asked why they like this genre they described the happy feeling they get from listening to it due to its bright and exciting theme. This shows that people will listen to music depending on their emotions. They could listen to house music when they feel happy and when they feel unhappy or angry they could listen to rock music as it fits their mood. This also links with the stereotypical age group of the rock music listener as teenagers are known to be emotional.

Audience Research Summary

I have learnt a lot of key information about the rock audience including key demographic information, the psychographic of my audience and qualitative expectations of the genre audience.
I have discovered the stereotypical age and gender of the audience which are 16-19 year old males. The Psychographic information includes hobbies and interests of my audience. These interests were synonymous. 50% of people who completed the questionnaire were interested in music such as playing the guitar and drums whilst the other 50% were interested in sports such as football and rugby. All of these are similar as they are all masculine hobbies which relate to the rock genre. The Qualitative expectations are what the audience like and dislike about the product, from my questionnaire I discovered that they prefer dark and gothic colours which are conventional in the rock genre. Now I have this information it means that I can adapt my own product to suit the responses from my questionnaire. This means my product will be targeted towards 16-19 year old males that are stereo typically masculine and enjoy music and sports. When creating a digipak i will also make sure I use colours such as blacks, greys and reds which are all conventional in the rock genre.